This Christmas we are collaborating with our partner Amber Art. In March 2009 Amber and Arrels have tied the knot – this Christmas we renew the vows. Thus Amber Art offers you a fantastic discount for your next jewel purchase. Hand made gemstones, exclusive crystals and other precious sparklers are waiting for you at Poble Espanyol. At our wine cellar on the other hand a bottle of cava is waiting for you to be tasted and food paired at our restaurant El Celler d’en Sadurní.

Approach us and experience the extravaganza of good taste!

We remember what’s precious to us; a song, a hug, a kiss, a cheer, a present. A shared moment of joy and merry pleasure accompanied by a glass of wine to strengthen the cheery feeling can mean the world. Thus we cheer for Christmas, for an instant, a flash of happiness, the past,  the present and the future. We cheer to seal the cheered and to assure ourselves that we are on our merry way towards a new stream of consciousness.

Yes, we feel merry today writing this post and would like to share this feeling with our friends, clients, fans and readers. Those that drink our Arrels and read our blogs.

Happy Christmas Everybody – May 2011 be splendid and bring golden bubbles and many triumphs to all of us!

Our friends at Dress Up have finished their Fall Winter fashion collection – The best reason to raise a glass of sparkling and to be cheerful among so many splendid pieces of stylish apparel. Dress Up is in good shape and so is Arrels Cava brut nature; almost no sugar, light as a feather and dangerously sparkling in brief simply perfect for a glamorous brindis such as Dress Up Showroom which will take place on December 11^th.

Those of you who are around come along and join the showroom!

There are still too many people in the world who admit not having ever tried Spanish wines. How can this be? What is the reason for Spain being behind and somehow misunderstood when it comes to the country’s wine export and consumer reception?

In Germany for example, where Spain is the third supplier of wine, people in general don’t reject Spanish wines but admit not being truly familiar with them and are usually not fond of trying new things out. In the UK consumers commonly have the same problem plus that those who know about wines even express distaste towards the flavour and quality of Spanish wines in concrete. In the US another truth adds up to the already mentioned details that is the lack of product; one of four consumers cannot find Spanish wines in their usual purchasing points.

So what can and shall we do? How can we fight ignorance and the lack of word of mouth? We can overcome people’s expectations with reasonable prices and offers and above all take advantage of the fact that our country is still number one holiday destination for many foreigners. German, British, US tourists would probably appreciate the possibility of getting to know the concept of cava or Spanish wines in particular during the holidays. Back home they would revive this experience in the purchase of a pleasant holiday memory.

We can do even more; we can improve the quality and educate foreign consumers about our wines. Each wine has its function; it has been elaborated to accompany a certain dish, in most of the cases. The reason that some consumers detect distaste might actually lie in the fact that it hasn’t been food paired correctly. But then again, it’s on us, the producers, to fight this persisting lack of knowledge and to adequately promote our wines in the best possible context. In this sense let’s start to reason why people don’t drink us and let’s start to act.

Girls and guys send us your pics while drinking Arrels wine or cava. All pictures will be published on our new web 2.0. blog which has just been launched. The best picture however wins a case with our best selection of wines and cavas! Nor the city nor the country you are drinking our Arrels matters. We will send the prize wherever you are!

Important: The label Arrels has to be visible on the image.

This is a sample post, we will start to publish our usually content as soon as possible.

We hope you will enjoy with that new design!

Don`t forget to follow us on the social media, you have the links on the right side.

Comments, questions and suggestions are welcome!